Describe the work in your buyer's words
Use a service, task or problem specific enough to recognize in a post. "Bookkeeping for small shops" gives you more to work with than "business services." For software, name the task someone wants to complete rather than a feature label only your team uses.
Add the location or customer context when it changes who you can help. You do not need a person's name, contact information or a private post to use this planning tool.
Treat the output as a draft search plan
The suggestions are phrase ideas based on the information you provide. They are not live social-network results, search-volume estimates or proof that buyers are using those words.
Read each phrase aloud. Remove anything that describes work you do not offer. Keep the phrases that resemble a request your business could answer, then compare them with the language in sources you already know.
To use your shortlist in the extension, follow the BuyerSpotter phrase-entry and matching instructions. Add each phrase separately and check how matching works before applying exclusions.
Check the meaning behind the phrase
For an illustrative bookkeeping search, "recommend a bookkeeper" describes a request. "Bookkeeper jobs" usually points toward employment, while "bookkeeping tips" may indicate someone looking for advice.
That difference does not make a phrase universally good or bad. It tells you what to look for when you review the resulting conversation. A business offering training might want a discussion that a bookkeeping service would skip.
Test a small set before expanding it
Start with a few phrases and read the original posts they lead you to. Keep a note of repeated mismatches, then adjust one phrase or source at a time. BuyerSpotter Premium supports up to 10 search phrases; filling every slot is not a requirement.
Once you find a promising post, use the opportunity checklist to review its context. Phrase generation cannot establish whether a person wants your offer.
For a complete worked method, read buyer-intent keywords for local businesses. On X, test phrases with X (Twitter) search first.