Start with the job the buyer is trying to do
Write search phrases around the task your product handles and the moment a person asks for help. A tool for appointment scheduling might start with requests for scheduling software or alternatives to a current booking process. The phrase "scheduling" alone also appears in conversations that have nothing to do with buying software.
Choose a buyer and a problem narrow enough to recognize in a real post. Team size, required integrations or migration concerns can help you assess fit when the author states them. Leave missing details as unknowns.
For worked examples, read SaaS buying signals and the buyer-intent monitoring starting guide. On X, search for people asking to buy before you set up alerts.
BuyerSpotterInteractive exampleAustin small business community
Can anyone recommend a bookkeeper in Austin? We need help getting our monthly accounts in order before next quarter.
Why this matches
A direct request for your service, in the area you cover.
What to check next
The writer names the service, location and a timeframe. Check the original conversation before deciding whether to reply.
This is a fictional request, not a live lead. In BuyerSpotter, open the original post to check context and choose your next step.
A community for growing teams
What CRM would you recommend for a five-person agency? We have outgrown spreadsheets and need something simple to keep track of follow-ups.
Why this matches
The buyer describes a software need and the team it must fit.
What to check next
There is a clear use case and a reason to change. Budget, integrations and purchasing authority still need checking.
This is a fictional request, not a live lead. In BuyerSpotter, open the original post to check context and choose your next step.
Independent business owners
Looking for someone to help with Google Ads for our accounting firm. We want to review our current campaigns before spending more. Any recommendations?
Why this matches
A business is asking for the service your agency provides.
What to check next
The request mentions an existing campaign and a concrete task. Read the replies and community rules before offering help.
This is a fictional request, not a live lead. In BuyerSpotter, open the original post to check context and choose your next step.
Fictional examples. No people or customer results are represented.
Separate an active search from general frustration
These examples are illustrative, not customer posts:
Swipe sideways for more columns, if needed.
| What someone writes | A sensible next step |
|---|---|
| "What are you using to manage bookings for a small team?" | Read the requirements and contribute if your product fits. |
| "Our scheduling tool is frustrating." | Find out what went wrong. The author may want a fix for the existing tool. |
| "We need an alternative that supports our calendar setup." | Check the exact requirement before suggesting your product. |
A post can inform product research without being ready for outreach. Keep that distinction when you review results.
Use the post to decide whether there is a fit
BuyerSpotter brings together the matched wording, source and explanation so you can review the conversation. Open the original thread to check the author's current question and any replies. Confirm that your product can handle the requirement before offering it.
When you reply, disclose that you work on the product. Explain the relevant capability and any limit that affects the person's choice. A useful answer might also be a practical suggestion they can use without signing up.
BuyerSpotter does not send messages or post replies for you. You choose available sources and use your own access to them.
Evaluate the trial with a specific question
Choose one problem your software solves and ask whether the selected sources produce conversations you would spend time reading. For each result you review, note why it fit or why you skipped it. Adjust phrases when the same unrelated meaning keeps appearing.
Track useful conversations and the outcomes you can verify. A matched post is not a customer, and a busy inbox does not establish demand for your product.
If you are deciding between listening to a market and finding requests, compare social listening and buyer-intent monitoring. For LinkedIn, see LinkedIn monitoring.